Introduction

P2Lab AI is a Shopware 6 plugin that brings AI-assisted content tooling directly into the admin panel. It is built for shop operators who maintain large catalogues and need to scale repetitive copywriting tasks — writing meta titles, normalising property data, translating descriptions, generating alt text, replacing image backgrounds — without leaving Shopware.

What it does

The plugin adds AI buttons to the existing Shopware product and category forms, plus a dedicated AI Assistant module under the Catalogue menu. From there you can:

Generate SEO metadata, product names and descriptions
Extract physical measurements (weight, dimensions, units) from free-text descriptions
Match descriptions against your existing property groups or suggest new ones
Translate copy across all your sales languages in one batch
Improve, shorten or unify text inline in the WYSIWYG editor
Suggest categories and search keywords for a product
Replace product image backgrounds or do pin-based touch-ups
Find product photos on the web and add them to a product
Organise your media library — titles, alt text, tags and sub-folders from image analysis
Run any of the above as a background job over thousands of products
Trigger AI actions automatically whenever a product or category is saved

Every AI call produces a suggestion that you can review, edit or discard. Nothing changes on your products until you explicitly apply it.

Who it is for

Shop owners running mid-to-large Shopware 6 catalogues who want to fill gaps in copy and metadata without hiring writers.
Editors who maintain product data and want a faster turnaround for translations and rewrites.
Agencies managing multiple stores and looking to standardise tone, length and structure across them.

The plugin is not a one-click content factory. Treat it as an assistant that proposes — you stay in control of what gets published.

What you need

Shopware 6.6 (the plugin’s composer.json constrains shopware/core to >=6.6 <6.7)
A running async message worker (the standard messenger:consume worker that Shopware uses for background tasks)
An OpenAI account with API access and a funded billing balance — the plugin uses your own OpenAI key, you pay OpenAI directly per token

Cost

The plugin includes a built-in cost estimator. You configure per-model rates (input/output per million tokens, web-search call cost, image-edit cost) once on the connection model, and every job and suggestion stores its estimated cost. A cost statistics chart in the AI Assistant module breaks spending down by request type so you can see where the money is going.