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P2Lab AI

Generate SEO

The Generate SEO feature fills the three SEO fields Shopware exposes on every product and category — meta title, meta description and keywords — based on the existing name and description. It works for one record at a time from the SEO card, or in bulk from the AI Assistant module.

How to use

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From a product

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  1. Open any product in Catalogue → Products.
  2. Switch to the SEO tab.
  3. Click the AI assistant button in the SEO card header.
  4. The modal opens with three fields:
    • Profile — pick a saved inline profile (optional, see Inline profiles)
    • AI connection — the model that will run the request
    • Additional instructions (optional) — free-text instructions, e.g. “Mention the brand at the end of the title”
  5. Click Generate — the modal expands with three editable proposals: Meta title, Meta description, Keywords, plus the model’s reasoning.
  6. Edit any field, then click Apply to form to copy the values into the SEO form.
  7. Save the product.

If the product has variants, turn on Apply to variants to generate SEO for the selected variants too. Each variant runs as a background job and you review its result per variant — see Working with variants.

From a category

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The flow is identical: open a category from Catalogues → Categories, the SEO tab, and click AI assistant in the SEO card header. The plugin uses the generate_seo.category template instead of generate_seo.product.

In bulk

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To generate SEO for hundreds or thousands of records at once:

  1. Go to AI Assistant → Jobs → New job.
  2. Pick Generate SEO as the type and choose product or category.
  3. Filter the records to process (categories, manufacturers, sales channels, “missing SEO only”, etc.).
  4. Pick the AI connection and the target languages.
  5. Start the job. Progress and per-row suggestions show up in the jobs detail page.
  6. Review and apply suggestions individually or in bulk.

Configuration

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Each SEO field has a recommended length range driven by what Google shows on the SERP:

  • Meta title — 30–60 characters
  • Meta description — 100–160 characters
  • Keywords — 20–200 characters

The default prompt enforces these ranges in its system instructions. You can override the per-field constraints in the prompt template if you have a different house style.

Tips & gotchas

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