Insights
Filters → Insights shows how shoppers use the filter panel in the shop. The numbers are anonymous counts per day: they show which groups and values shoppers choose, which choices find nothing, and what shoppers look for that the shop does not offer yet.
Insights has four screens: Usage, Values, No results and Compatibility demand. Compatibility demand is described under Compatibility in the shop.
Where the numbers come from
Section titled “Where the numbers come from”The panel reports how it is used where the set’s Usage statistics are on (Builder → Behaviour). The switch is on by default. The shop counts:
- a listing view: the panel was seen on a category page, a landing page or a search page;
- an apply: a change of the choice that reloaded the list, with the groups and values it chose in and the number of products it left;
- a choice without results: an apply that left no product, with the whole choice;
- a click on the hint Without … that the empty result offered.
The numbers are summed per day, sales channel, page and device, and show in Insights within an hour.
Privacy
Section titled “Privacy”- Nothing about the shopper is kept: no customer, no address, no cookie.
- A search term is kept only with a choice that found nothing, in a normalised form.
- Crawlers, scripts and the builder’s preview in the shop count nothing.
- A set that is not published counts nothing.
- Values the shop can check (properties, manufacturers, tags, categories, compatibility nodes) count only when they exist in the shop.
- Every report is limited in size and in how often one address may send one.
The filters over each screen
Section titled “The filters over each screen”| Filter | Effect |
|---|---|
| Sales channel | One channel or All sales channels. |
| Period | 7 days, 30 days or 90 days: whole days ending today, compared with the period of the same length before it. |
| Filter set | The set whose groups the screen shows. Empty: The set used most. |
Export CSV on Usage, No results and Compatibility demand downloads what the screen shows, for the picked channel and period.
The figures over the screen:
| Figure | Shows |
|---|---|
| Filter applies | How often shoppers applied a filter, against the previous period. |
| Per 100 listing views | Applies per 100 listing views, for desktop and phone. |
| Phone vs desktop | The share of the applies made on a phone and on a desktop. |
| Combinations without results | How many choices found nothing at least once. Show them and create landing pages → opens No results. |
A chart compares This period with the Period before, day by day.
Filter groups lists the set’s groups with their Applies, their Share of the set’s applies, their Trend against the period before and the Most used value. A group can be marked:
- under “More filters”: the group is folded in the set;
- rarely: the group’s share is below the threshold (see the settings below);
- added automatically: the group came through the set’s other properties;
- not in the set: the group is not on the set’s list any more.
Clicking a group, or All values →, opens Values for it.
Worth a thought names the set’s own groups that are rarely used, as candidates to move under “More filters” or to remove. Groups that are rarely used and already under “More filters” are named as such. Open the builder opens the set.
Phone and desktop compares the applies per 100 listing views on both devices.
Values
Section titled “Values”Every value of the set’s groups chosen in the period, with Applies, Share of the group, the Period before and the Trend. The panel on the right picks the Filter group (or All groups) and searches the values by name. A range shows as “from …” or “up to …”, a rating as “4 stars and more”. A value deleted since shows as “(deleted value)”.
No results
Section titled “No results”The panel’s choices that found no products in the period, with how often shoppers hit them. The figures over the list:
| Figure | Shows |
|---|---|
| Combinations without results | How many different choices found nothing. |
| Times shoppers hit them | How often shoppers hit them, in all. |
| Share of the applies | Their share of all applies. |
| Hint “Without X” clicked | How often shoppers followed the hint the empty result offered. |
Each row shows the Combination, how many Times it was hit, the Page (a category, a landing page or a search term), the Best hint today, an existing Landing page and when it was hit Last. The best hint is counted live in today’s catalogue: the one filter whose removal leaves the most products, or No single change helps.
A row’s menu offers:
- Check the page: opens Where sets show → Check a page for the row’s page (see Where sets show);
- Create landing page: makes a landing page of filters from the combination (below);
- Open landing page: where one with the same filters exists.
The list holds the combinations hit most. The figures over it always count all of them.
A landing page from a combination
Section titled “A landing page from a combination”Create landing page opens New landing page from a combination. It takes the combination’s Filters and its category: its Name, URL name and Category can be changed, and filters can be removed. Products today counts the products live, as the shop would list them. With 0 products the window names the best hint, and Remove “…” drops that filter.
With Active at once the page works in the shop right away. Off, the page is saved inactive, so its content and meta can be finished first. A page with 0 products shows an empty result, and the SEO check reports an error for it. Creating a page needs the right to create landing pages. See Landing pages.
A landing page is worth making when the shop plans to stock such products, or when the hint leads to what people look for.
Settings
Section titled “Settings”Filters → System → Insights:
| Setting | Effect |
|---|---|
| New combinations recorded a day per sales channel | Choices that found nothing, first seen that day. Past this number new ones are left out until the next day; those already recorded go on counting. 500 unless set, from 50 to 5000. |
| Combinations listed in Insights › No results | How many of the combinations hit most No results lists. 500 unless set, from 100 to 5000. |
| Share of the set’s applies below which a group is rarely used (%) | Below this share Usage names a group as rarely used. 1 % unless set; 0 names none. |
| Applies of the set before a group counts as rarely used | With fewer applies in the period every share is chance, so no group is named. 200 unless set. |
The settings apply at once, to the next reports and to Insights. An empty field takes the default.
Filters → System → Retention → Days the statistics are kept decides how long the daily numbers and the choices that found nothing are kept: 400 days unless set, from 30 to 730. Older days are deleted once a day, and Insights can show no period further back.