New badges

A New badge appears automatically on products whose release date is within the configured time window. The window is set in days (e.g. 30 days = “show the New badge for the first month after release”).

How the condition works

The plugin compares the product’s release date against the current time and the configured number of days. If the release date is within the window, the condition is true and the badge renders.

You configure the window on the badge itself — the Days field on the New badge form.

Release date vs. creation date

Shopware separates two timestamps:

Release date — the date you set on the product to mark when it should be considered “new” (often used for pre-orders and planned launches).
Creation date — when the product was created in the database (set automatically by Shopware).

Most products have a creation date but no release date. To handle that case, the plugin exposes a “New” badge fallback toggle in the Global configuration:

Fallback enabled — use the creation date when no release date is set.
Fallback disabled — the badge only appears on products with an explicit release date.

Pick the behaviour that matches your editorial workflow.

When the badge stops showing

The window expires (release date older than the configured days).
The product is deactivated or removed.
The badge is deactivated or its global rules no longer match.

Tips

Combine with date scheduling on the badge itself to skip the New badge during certain calendar periods (e.g. avoid the “New” label during a sitewide sale).
Use the priority to decide whether New beats Discount when both apply.
A short window (7–14 days) keeps the badge feeling current. Longer windows (90+ days) dilute the signal.

Use cases

Highlight just-released products on a fashion store.
Promote weekly drops in a streetwear catalogue.
Mark seasonal additions (“Spring 2026 collection”).