Global badges

A Global badge appears on every product in your store automatically. There is no per-product assignment — once the badge is active, it renders everywhere.

When to use

• A storewide promotional banner (“Free shipping over 50 €”) rendered as a badge.
• A trust marker (“Made in Germany”) that applies to every product.
• A rule-narrowed campaign — e.g. show the badge only to a specific customer group, sales channel or during a date range.

If you only need the badge on some products, use a Standard badge with a product/category assignment instead.

Narrowing with rules

The point of a Global badge is to skip per-product assignment, but you often still want to narrow visibility. Combine it with:

• Sales channels — restrict to one storefront.
• Customer rules — only show to logged-in customers, B2B accounts, customers from a country, etc.
• Date schedule — turn on at the start of a campaign, turn off at the end.

See Rules & visibility for the full list.

Interaction with other badge types

Global badges share the same slot as every other badge type. If the Max badges limit is reached, priority decides which badge wins. Global badges typically run at a lower priority than promotional Standard badges so they get displaced when a more specific badge applies.

When not to use

• Avoid using a Global badge to mark “All discounted products” — use Discount instead. The automatic type updates as discounts change; a Global badge stays on regardless.
• Avoid using it for “All in stock” or “All new” — use the matching automatic type.

Related

• Standard badges — manual per-product assignment
• Rules & visibility
• Max badges limit