Sales reports

The Sales report group lives under P2Lab Stats → Sales and contains the largest catalogue of views in the plugin. Every report follows the common chrome — chart, sortable table, filter sidebar, profile sidebar, date range with previous-period comparison.

This page lists every sales report with what it shows, the metrics it computes and the most useful drill-down combinations.

Summary

The default landing report. Combines four KPIs (revenue, orders, customers, AOV) with a revenue-over-time chart and an orders/period table.

• View modes: by order (one row per order) or by period (one row per day/week/month).
• Use it for: a top-line health check before drilling into other reports.

Geography

Four reports keyed on the address. Address source (billing vs shipping) is configurable in the filter sidebar.

Report	Grouped by	Notes
Country	ISO country	Two-letter code, country name
Region	Country + region	State / province / federal-Land
City	Country + region + city	Normalised to address line
Postcode	Country + postcode	Useful for delivery-zone analysis

Every geo report shows revenue, orders, customers, AOV plus their Δ % against the previous period.

Time

Spot intraday and intra-week sales patterns.

• Day of week — Monday–Sunday breakdown with peak-day KPI.
• Hour — 24-row hourly breakdown with peak-hour KPI.

Both views are useful when planning campaigns or staffing customer service — e.g. “we ship 40 % of revenue on Tuesdays” tells you when to schedule promotions.

Catalogue

Four reports keyed on the product side.

Report	Grouped by	Notes
Product	Product (with variant info)	Revenue, units, AOV per product
Trending	Product, sorted by Δ %	Movers — what’s growing or shrinking fastest
Category	Category (tree or single)	Roll-up across the tree path
Manufacturer	Manufacturer

The Product report links rows to the Product drill-down for a full per-product timeline.

Transaction

Sliced by the way the customer paid, where they ordered from and what currency / tax / coupon was applied.

Report	Grouped by
Payment	Payment method
Shipping	Shipping method
Sales channel	Sales channel
Currency	Order currency
Customer group	Customer group
Tax	Tax rate
Coupons	Applied coupon code

These reports answer questions like “which payment methods drove most revenue?” or “which sales channel grew the most month over month?”.

Loss leakage

Two reports for orders that didn’t complete.

Cancelled

Orders that reached the cancelled order state. Breaks down by reason where the data is available (state transition history) plus payment method and channel.

Abandoned

Orders that started but never reached “paid” / “in progress” within the configured window. Useful for spotting checkout funnel issues and recovering revenue.

Both reports include a per-row link back to the original order for follow-up.

Margins

The margin report is documented on its own page because it relies on the daily product snapshot table and offers several sub-views — current low-margin list, deteriorating margins, cost-pressure tracker. See Margins report.

Tips & gotchas

Note

The Summary view-mode “by order” loads one row per order — at 100 000 orders it can be slow. Use “by period” for high-volume stores and switch to “by order” only inside a narrow range.

Tip

For deltas to be meaningful, the previous period needs to overlap the same business activity. Avoid comparing “current month” on the 1st — the previous period will be the full prior month while the current is a single day. Pick “last 30 days” instead.

Caution

The Trending report relies on having enough volume per row in both periods. Filter to top categories or a manufacturer to avoid surfacing noise from very low-volume products.

Related

• Reports overview — shared chrome
• Margins — own page
• KPI list — every metric, defined
• Profiles — save filter combinations
• Export — CSV / PDF