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P2Lab Stage

Pages

The Pages card on the Targeting tab decides which pages of your storefront the stage is eligible to fire on. Two independent axes: page types (a checkbox list of known Shopware page types) and URL patterns (glob patterns to match arbitrary URLs).

Both are strict opt-in — empty matches nothing. You must pick at least one page type, or set at least one URL pattern, or the stage will not display anywhere.

Page types

Section titled “Page types”

A checkbox list of known Shopware storefront page types. Pick the page types where the stage should display.

  • Home page
  • Category page
  • Product page
  • Search page
  • CMS page
  • Cart page
  • Checkout pages
  • Customer account

The current page’s type is computed server-side on every request and matched against this list during resolve.

URL patterns

Section titled “URL patterns”

A text area where each line is a glob pattern. Patterns match the full request URL path:

  • * matches any characters except /.
  • ** matches any characters including /.
  • ? matches a single character.

Examples:

  • /sale/* — matches /sale/spring, /sale/winter but not /sale/spring/details.
  • /sale/** — matches /sale/spring/details and any deeper path.
  • /product/? — matches /product/1 through /product/9.
  • /checkout (exact) — matches only /checkout.

Empty matches no URL — same strict opt-in policy as page types.

Combining page types + URL patterns

Section titled “Combining page types + URL patterns”

When both axes are set, the Pages / URL match operator decides how they combine:

  • OR — match page types or URL patterns (default) — fire on any page that satisfies either axis. Most permissive; useful for “fire on all product pages OR on /promo/*”.
  • AND — match page types and URL patterns — fire only when both axes match. Most restrictive; useful for “fire only on product pages within /category/sale/*”.

The operator is hidden / ignored when only one axis is set — there’s nothing to combine.

Common patterns

Section titled “Common patterns”
GoalPage typesURL patternsOperator
Fire on every product page✓ Product page(empty)n/a
Fire only on /promo/* regardless of page type(none)/promo/*n/a
Fire on cart and checkout✓ Cart, ✓ Checkout(empty)n/a
Fire on category pages within /sale/* only✓ Category page/sale/*AND
Fire on home OR /welcome/*✓ Home page/welcome/*OR

How it interacts with the rest of targeting

Section titled “How it interacts with the rest of targeting”

The page filter is just one axis. A stage is eligible for the current request only when all of these pass:

  1. Active toggle on, schedule in range (Schedule).
  2. Sales channel matches (Audience).
  3. Customer group matches.
  4. Rules evaluate true.
  5. Page filter (this page).
  6. Other association filters (categories / products / manufacturers / streams / CMS pages, if set).

Failing any of them filters the stage out at resolve.

Where to go next

Section titled “Where to go next”